About PuraVita
Our story began with a simple yet profound desire for a life full of health, in harmony with nature, and in balance with the world around us. PuraVita was born from the need to find balance in everyday life, and it is the result of understanding how small, conscious choices can bring about significant changes.
Everything started with our coffees. Inspired by travels to distant corners of the world, we discovered the finest coffee plantations in Brazil, Ethiopia, Indonesia, India, and Vietnam. These exceptional places, with their unique climatic conditions and rich coffee cultivation culture, became the foundation of our blends. We collaborate with local artisans, so our beans, which arrive in Calabria, are roasted according to centuries-old tradition. It is here, in the heart of Italy, that the true magic of PuraCaffé is born.
Our vision extends beyond coffee. At PuraVita, we offer products that support a healthy lifestyle. Our superfoods, such as acai and mango from the Brazilian Amazon, are carefully selected to provide your body with the best nutrients. We have ensured that all products are vegan and gluten-free, so anyone who desires a healthy lifestyle can enjoy them just as much as we do.
Our mission
Our mission is simple – we want to inspire people to live fully healthy lives. We believe that true happiness lies in seemingly small, everyday moments – in a cup of perfect coffee in the morning, in a healthy meal full of natural ingredients, in a clean and eco-friendly home.
PuraVita is more than a brand. It is a community of people who want to live in harmony with nature by creating good habits. Together, we are creating a world where well-being is within reach. Thank you for being with us on this journey towards a better, longer, and healthier life.
